Music Mondays XXXVII: Dancing To Chris Brown, Raising Money For A Good Cause, And Monetising Social Media
37 weeks into Music Mondays and this has got to be my favourite one yet. If you haven’t already, the first thing you need to do is watch this awesome video. If you’ve already watched it, watch it again!
This is what everyone and anyone who loves music wants to see. Two people dancing to a song like it’s the happiest day of their lives (and it probably is), shared with over 18 million people worldwide. How amazing is that?
And the thing is, for any less enlightened record label (I’m looking at you, Universal), the first step would have been “THAT’S 18 MILLION TIMES WE DIDN”T GET ROYALTY FOR PLAYING OUR SONG!” and sent a legal letter to the newlyweds demanding the video be taken down.
But no, the people who own the rights went on and ran ads parallel with the music video, encouraging viewers to buy the single with one click. According to the Official Google Blog, that made those smart (and deserving people) some money and as of this moment, Forever, a song that’s just about a year old, is back on the music charts.
On top of that, Jill and Kevin, the bride and groom, have leveraged this popularity for a good cause against domestic violence at jkweddingdance.com.
It really couldn’t be a happier story.
Love and marriage wins.
The music industry finally has a win.
A good cause wins.
And perhaps most importantly, social media wins.
TOTALLY AGREE.. i HEART this vid to the max and guess what.. it was up on my blog a few days ago!!! hahaha..
u might just see something similar on my wedding day! (but that’s like a good 3 years at least.. from now.. heehee) there’s definitely be lots of dance at my wedding dinner though!
[...] look at two relatively “big” occurences this year: United Breaks Guitars and the JK Wedding Dance and their search trends on Google (click for larger image): JK Wedding Dance – United Breaks [...]